The toothbrush
your dog
won't fight.
Slip one over your finger, ten seconds a side, done. 50 dual-sided wipes that lift the plaque film and take the funk with them — no brush, no rinse, no wrestling match at 9pm.
Pick your flavor
Three moves.
Ten seconds.
If it took longer than this, you'd stop doing it by Thursday. That's the entire design brief.
Slip it on
Wrap a wipe around your finger, textured side facing out. It stays put — that's the whole point of the shape.
Ten seconds a side
Run it along the gum line, back teeth to front. Then take a fresh wipe for the other side — one wipe per side, so you're not moving plaque across the mouth. Don't overthink it. Something beats the nothing you're doing now.
Get the kisses back
No rinsing, no spitting, no bathroom standoff. Just a dog who smells like a dog again.
One wipe.
Two jobs.
Most dental wipes are a flat square of cloth. This one is built like a tool — a scrubbing face and a wiping face, so a single pass does both halves of the job.
- 1The textured side liftsA raised grid gives the wipe something to bite with, so it breaks up the soft film sitting on the tooth instead of sliding over it.
- 2The smooth side carries it awayFlip your finger and the plush face takes the loosened film and the smell with it, in the same ten seconds.
- 3One wipe covers one sideIt fits a finger, not a handle, so you feel the tooth and the gum line and go gently where a brush would jab. Use a second wipe for the other side — two a session, ten seconds each.
Made with the people
who look in mouths
for a living.
Your finger goes in your dog's mouth and whatever's on the wipe gets swallowed. That's a high bar, and it's the one we designed to first.
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Vet-formulatedDeveloped with veterinary input — not a scent someone picked because it tested well.
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Made to be swallowedNo dog has ever spat anything out. We formulated around that fact instead of ignoring it.
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Everything on the canisterThe full ingredient list is printed on the pack. No "proprietary blend" hand-waving.
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Puppies to seniorsGentle enough daily for both ends of the age range. Sore or bleeding gums are a vet visit, not a wipe.
What ten seconds
a day adds up to
Same dog, same corner of the same mouth, same window light. No filter, no angle tricks.
Being straight with you: this is everyday film, not dental disease — a wipe lifts the soft stuff before it hardens, it does not remove set tartar or treat gum disease. That is a vet's job. Results vary with the dog, the mouth and how often you actually do it.
What owners say
Placeholder reviews for the build — swap in real, consented customer reviews before launch.
Verified"He used to clamp his mouth shut. Now he just… lets me."
The toothbrush was a two-person job and we gave up months ago. This takes ten seconds and he doesn't even stop wagging.
Verified"The peanut butter one is basically a treat with a job."
He hears the lid pop and comes running. I've never had a dental thing he actively wants. Breath is noticeably better by week two.
Verified"Wish the canister was bigger — two dogs eat through it fast."
Works exactly as described and my senior girl tolerates it far better than brushing. Just went onto the two-dog subscription so I stop running out.
"Ten seconds. That is genuinely the whole thing."
I'd built brushing up into this enormous evening chore and then never did it. This is over before he's worked out it started.
"The 9pm kitchen smell is gone."
Flat-faced dog, so the breath situation was… memorable. Third week in and I can let her sit on my lap again without turning my head.
"Minty was a hard no. Unscented was fine."
Full marks for the format, but the mint one he fought me on every single night and we wasted most of the can. Swapped to unscented and it's been fine since — just wish I'd known to start there. Three stars because the flavour gamble cost me a month.
"Slower than I expected, but it did come good."
Not an overnight thing — took the best part of a month before I'd say the breath properly changed. He's eight, so I wasn't expecting miracles. Sticking with it.
"First dental routine I have actually kept up."
I've bought the gels, the chews, the enzyme powder. All of them are in a cupboard. This one lives by the lead and gets used because it costs me nothing to do it.
"Big dog, big mouth, still easy."
Was expecting a wrestle given his size. He just sits there. The textured side actually grips rather than sliding around like a cloth would.
"Fiddly on very small mouths."
Doing two dachshunds means the wipe is a bit oversized for the job and I end up folding it. Does work — just less elegant than the photos suggest.
"Chucked one in the bag for a week away."
No tube to leak, no brush to rinse in a hotel sink. Did his teeth in a car park in Cornwall, which is not a sentence I expected to write.
"Good product, I just want a bigger tin."
Nothing wrong with it at all — I'd simply rather buy fifty more at once than have another delivery. Bring out a refill and I'll go to five stars.
"Three dogs, one routine, done before the kettle boils."
The pack subscription works out cheaper than the dental chews we were getting through and I'm not binning half-eaten ones. All three tolerate it, which never happens.
Versus the stuff
you already gave up on
| CHOMP | Toothbrush | Dental chews | Water additive | |
|---|---|---|---|---|
| Under 15 seconds | Yes | No | Yes | Yes |
| Physically wipes the tooth | Yes | Yes | No | No |
| Reaches the gum line | Yes | Yes | No | No |
| No rinsing or spitting | Yes | No | Yes | Yes |
| Your dog tolerates it | Yes | Rarely | Yes | Yes |
| Adds calories | No | No | Yes | No |
Scroll the table sideways on mobile.
Straight answers
Start with the outside surfaces only — lift the lip, one quick pass, treat, done. That's a win on day one. Most owners get to the full ten seconds inside a week or two. If your dog resource-guards or has ever bitten during handling, talk to your vet or a behaviourist first — no wipe is worth a bite.
Once a day, two wipes — one for each side of the mouth. A single wipe dragged across both sides just carries what it lifted from one side to the other, so the second one matters. Most people do it after dinner, and most-days is where real life lands. A canister holds 50 wipes, so one canister is about 25 days for one dog. Pick the size that matches how far ahead you want to be covered: 25, 50 or 75 days. Your delivery is timed to land as that supply runs out, so tubs don't pile up in a cupboard — and you can push any delivery back from your account.
Peanut Butter if your dog needs convincing. Minty Fresh if you need convincing. Unscented if you've got a fussy snout or a dog who treats any new smell as a personal insult. You can swap flavors on your subscription whenever you like.
Both, gently. Puppies: brilliant age to build the habit, keep it short and positive. Seniors: go easy and stop if you see sore or bleeding gums — that needs a vet, not a wipe. CHOMP is a grooming product for everyday cleaning; it isn't a treatment for dental disease.
Any of the three, any time, from your account in two clicks. No phone call, no retention maze, no guilt email from a dog. Change flavor, push the next box back a month, or stop entirely.
Free tracked shipping on orders over $40. Below that, the exact shipping cost is shown on the first checkout screen, before you enter a card — no fee that only appears at the end. Most orders land in 8–12 working days, tracked the whole way.
Then you should not be paying for it. Tell us within 60 days and we refund you — opened canister, half-used canister, doesn't matter. Send the rest back or don't; we're not going to make you post a tub of wipes across the country to prove a point.
Ready for
kisses again?
Ten seconds a day. Fifty wipes a can. One dog who stops clearing the room.
Pick your flavor