The problem is not the plaque. It is Tuesday.
Almost every dog owner knows they are supposed to brush their dog's teeth. Almost nobody does it. Not because they do not care — because it is a two-person job at nine in the evening involving a wriggling animal, a long plastic brush and a flavour of paste the dog has strong opinions about.
So the brush goes in a drawer. And the thing that actually protects teeth — doing it often — never happens.
So we removed the brush.
A wipe over your finger is a fundamentally different interaction. Your dog already knows your hand. There is no rigid object going into their mouth, no rinsing, no spitting, no bathroom. It takes ten seconds and it can happen on the sofa.
The wipes are dual-sided on purpose: a textured side to break up the film along the gum line, and a smooth side to carry it away. One wipe, both jobs.
What we will not tell you
Plenty of pet dental marketing implies you can reverse dental disease with a product bought online. You cannot, and we are not going to say you can.
CHOMP wipes away everyday plaque film and food residue, and that helps with breath and with keeping teeth cleaner between vet visits. It does not remove hardened tartar, and it does not treat gum disease. If your dog has bleeding gums, loose teeth or a smell that has got dramatically worse, that is a vet appointment, not a purchase.
We would rather sell you something with an honest job description than have you expect a miracle and feel cheated.
How we think about the subscription
A subscription only makes sense here because consistency is the entire mechanism. A tub that arrives before you run out is the difference between a habit and a good intention. That is also why skipping, rescheduling and cancelling are all two clicks in your account — a subscription you have to fight to leave is a subscription that was never earning its place.
Questions, complaints, or a photo of your dog looking deeply betrayed mid-wipe: get in touch.